A visitor is a little like someone browsing through TV channels; you have roughly 5-10 second to capture interest and attention, or they will be gone and getting them to return will be an uphill struggle. As such, if anything doesn’t match or jars in your conclusions from your first impression audit, it’s going to hold you back in the long term. Those first impressions should define the beginning of any CRO considerations to take professional transcription services.
Just as your own first impressions are valuable, so are the first impressions of others. Use mechanical turk or visual website optimiser to A/B test your ideas – constantly.
Put the audience first
A play acted poorly, without any flair or vision will always fail – irrespective of how faithful it is to the original script. The same is true of a website – no matter how good the on-page optimisation is, no matter how many links you have built; if the site doesn’t entice an audience to engage with it effectively, then it will fail (as no one will convert). Plus, as Google are increasingly using user data as a metric for Ranking and the line between SEO and CRO is beginning to blur. You need voicemail transcription on android and a good site before you can begin to do SEO, so get your design, architecture and conversion funnels sorted at the earliest opportunity.
Context is everything
What assumptions are you making about the knowledge and experience of your audience? Are these accurate? What do you need to educate them on? It’s a common error to assume that your users know as much about your product/company as you do and to neglect many of the basics explanations which will aid engagement and conversion. The likes of Coca-cola or Apple can assume a high level of brand awareness for visitors to their site, but many B2B companies or small e-commerce ventures do not have this luxury. Tag lines, slogans, or good category page titles can all help to ensure understanding at a basic level; while explanatory body-copy or videos may be needed to explain any complex site functionality or technical product.
And so over to you – are you becoming a dramaturg? Do you have a similar process or checklist that you use? I’d welcome your thoughts.