Astute Analytica recently updated a new research report on the global Hair Color market. This research report has both primary and secondary data sources. This analysis includes the government strategy, market situation, competitive landscape, historic data, current market trends, technical inventions, future technologies, and technical growth in associated industries.
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The global Hair Color market size was US$ 1,7559.7 Million in 2021. The global Hair Color market size is forecast to reach US$ 33,794.2 Million by 2030, growing at a compound annual growth rate (CAGR) of 7.5% during the forecast period from 2022 to 2030.
The global market is continuously changing to meet changing customer demand and trends. In recent years, the market has become increasingly influenced by digital innovation, the COVID-19 pandemic, and a greater emphasis on sustainable and healthy behaviors. Digitalization has put the client in control, allowing them to compare and scrutinize things in real-time.
In order to sustain client loyalty in this environment, Hair Color companies are enhancing their marketing methods and brand recognition.
The leading players in the market have introduced new products to fulfill an ever-increasing range of human needs and aspirations. These methods, along with higher margins and portfolio weightings in fast-growing areas, have resulted in outstanding shareholder returns.
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Impact Analysis of COVID-19
The COVID-19 pandemic changed how people buy and wreaked havoc on the market. Cleaning supplies, shelf-stable food, beverages, and toilet paper became scarce in certain nations. Furthermore, the function of sustainability is becoming increasingly important in the Hair Color sector; there is a growing desire for more sustainable and ethically manufactured products across the board.
However, the industry’s fundamentals and stock market performance have deteriorated. In terms of economic profit contribution, several players began to pull ahead of the pack. The US market before COVID-19, for example, is instructive. In the United States, specific brands (with more than $750 million in revenue) lost volume at a pace of 1.5%. Small brands increased by 1.7%, while private labels increased by 4.3%.
The United States garnered the highest share in the Hair Color sector, followed by China, India, Indonesia, Brazil, Mexico, and other developed and developing countries, and are forecast to have substantial growth over the upcoming years.
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In 2020, China held dominance in the online retail sales sector. As the contactless economy grew in response to the COVID-19 epidemic, the country’s e-commerce advantage grew further as digital services like remote education and healthcare became more accessible and new sales channels became essential. The rise in living conditions among Chinese consumers led to a shift toward development-oriented consumption rather than necessity-based purchasing. As a result, life services have swiftly become popular among consumers.
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