279 Blog posts
https://www.personalbrandingblog.com: In business, planning for the future is as difficult as it is necessary. Branding your business, just like building your personal brand, means you have to think about the long term. What works in establishing your brand today might feel stale tomorrow. It’s impossible to know what the coming year might hold for your company — or others — but that doesn’t mean you can’t start preparing. Future-prepping means trying to assess what your company is going to need, both in the short and long term. Immediate planning means balancing budgets, identifying target markets, and anticipating industry changes. For longer-term planning, however, you have to think bigger.