Nike Air Jordan went from banned by the NBA to making billions per year

IN 1984, the perfect marriage began.Nike, then a struggling sportswear company and not worth a fraction of the £29billion it’s said to be worth today, picked Michael Jordan to endorse their t…

TAKING THE MICHAEL How Nike Air Jordan trainers went from being banned by the NBA in 1985 to making £2.5 billion in 2019


Crystal Striplin

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