A VISION TO CHANGE THE WORLD "Inspiring Healthy Living Around The World." Juice Plus+ is more than just the next best thing to fruit and vegetables: Juice Plus+ is the way to a new life in which you will feel better and more at ease with yourself. This lifestyle change has now been established for over 20 years. But the actual story of Juice Plus+ begins much earlier than this. Back in 1970, Jay Martin founded NSA (National Safety Associates) in Collierville, Tennessee (USA). This was a company that set about making people’s lives safer and better by producing fire and smoke detectors. In the 1980s, the range was expanded to air and water filtration systems – a small step on the way to taking care of people’s health. In 1993, the foundations of the company as we know it today were laid down. This was the introduction of Juice Plus+. Since then, the Juice Plus+ Company has continued to develop and expand it’s range of products. What started as a small direct sales business, has now become a successful, global company that helps people live a better life in more than 20 countries. Our European Head Offices in London and Basel are responsible for co-ordinating our business in all countries in Europe, Middle East and Africa. Nothing excites us more than being able to have a lasting and positive influence on the quality of people’s lives. Our common goal grows from his enthusiasm to inspire people to lead a healthier and better life all over the world! As the Juice Plus+ company thrives, our Core Beliefs continue to set the tone for our success. We stand on the following principals: LONGEVITY: Since our founding, we have focused on being good stewards of the long-term well-being of our customers, our representatives, our employees, and our partners. AUTHENTICITY: It’s in our DNA to say what we do and do what we say in all our relationships. QUALITY: We strive to deliver premium and sustainable products and services for our customers and our employees. COMMUNITY: Healthy living takes more than a healthy body; it takes a community of like-minded friends with a common purpose. We call this the Juice Plus+ Family. To do our part for those in need, we give back through the Juice Plus+ Foundation. SIMPLICITY: We try to make everything as simple as possible — from maintaining good nutrition to running a strong business. BEING APPROACHABLE: We openly share our Core Beliefs and welcome feedback on our mission, products, services and our company. In 2013 we celebrated our 20th anniversary. We have always put people at the centre of our business and today, the Juice Plus+ Company is at the forefront of the health and wellness industry. It is one of the most important markets of the 21st century which you can be a part of it. Learn more about our Juice Plus+ Franchise business model! Juice Plus+ Franchise