Forming Early Eating Decisions (FEED) Forming Early Eating Decisions (FEED) was founded in 2008 in Chicago by Registered Dietitian Lara Field, while in clinical practice at the University of Chicago Medical Center’s Comer Children’s Hospital. Years later, FEED’s mission remains the same. "My mission is to help clients cut through the ‘food noise’ with nutrition counseling that is personalized based on science and rooted in reality." Food Plans to Fit You To find food lifestyle changes that work for you, we meet with you, we ask the right questions and we listen. Without judgment – to understand your unique situation, tastes, traditions and time limitations. Then, we work with you to gently adjust or radically improve your everyday eating habits or allow you to manage food allergies or medical issues while still enjoying eating. Solid Nutritional Advice We know that diet books are available by the thousands, and that it’s easy to go on the Internet to find “do’s and don’ts” for gluten-free eating, how-to advice for parents desperate to improve the diet of picky eaters, and lists of foods to avoid if you have high cholesterol, diabetes or inflammatory bowel disease, etc. We also know that this type of information is only partly helpful, and that it, sadly, is often based on misinformation. No Stress We have always made sure that FEED’s solutions are customized, not one-size-fits-all. Our nutritional counseling doesn’t push you to do anything that you aren’t comfortable with, like so many other diet plans. Because when it comes to: - Living a healthy lifestyle (feeling good, having energy, performing daily activities with ease) - Managing food and medical issues and - Avoiding chronic medical conditions,