The mission of GINAMARIE is to educate individuals on caring for their skin through our effective simple, holistic skincare and clean cosmetic line. Inspiring true beauty and enhancing that which lies within each of us, is at the heart of our company.
A Woman In A Man’s World ~ Our Story
Filomena Arends, who has over 60 years of experience in the beauty industry, developed the GINAMARIE Product line. The inspiration behind wanting to develop a skincare line came from losing her first husband at a very early age from Melanoma. Back then very little was known about skin cancer and by the time the diagnosis was made it was too late. Filomena was widowed at age 30. As her life continued this painful experience remained. In the early 1960’s she owned and operated the first cosmetology school in the suburbs of Chicago. In the early 1970’s she opened Woman’s World Spa. This was a place where women would come to be pampered and educated all at once. At Women’s World women would receive facials, body wraps, new hair styles, makeovers, nutrition classes, yoga and more. With each entrepreneurship endeavor, she was moving toward the development of a new skincare line that could be used by women, men and children. Filomena was on a mission to create products that were simple, effective, and took a commonsense approach to caring for our skin.
When formulating the product line she made the decision to name the company after her only daughter, Gina Marie. My mother’s passion was to educate others about the health of their skin from a holistic perspective so that they could have the understanding and awareness she did not have so many years ago. She formulated our skincare line to be compatible with skin as an organ ensuring that each product be pH balanced, water-based, gentle, antioxidant rich, and made with naturally derived ingredients. Once the GINAMARIE skincare line was in place, Filomena knew that clean cosmetics were the next step to incorporate into the line. “Every woman wears makeup,” she would say, “and to have them put cosmetics on that will plug the pores makes no sense whatsoever.”
With so many products on the market, GINAMARIE has found its niche by specializing in professional and consumer education. Having a personal relationship with our clients is a top priority. We are not looking to “sell”; but rather to educate both the professional and the consumer on their skin and then letting them make an informed decision on caring for it. My mother developed GINAMARIE Products over 41 years ago with the intention of offering personalized skincare products and professional treatments aimed at improving the health of our clients’ skin. It is with tremendous pride that I can say our commitment to providing our clients with the finest holistic skincare and clean cosmetics continues in the GINAMARIE Product tradition. ~ Gina Marie