The Fruitful Yield Story We have been family-owned since 1962 and empowering people to lead healthier lives ever since! Our founder, Elwood Richard, exemplified the "golden rule" - treating others as you would want to be treated. Today, we are proud to carry on his legacy through our core values: Healthy Products, Honest Prices We only offer brands and products that we trust. We look for products that are free of GMOs, petroleum by-products, and any artificial preservatives, colors, sweeteners, or flavors. Plus, you save up to 35% off retail prices every day! Commitment to Well-being We support non-profits and charities that help people live healthier, happier lives. Through charity drives, a donation matching program, and volunteer events, our employees work as a team to bring wellness to the world. We believe holistic health is about not only what you take in, but also what you give back.